This face cream saved my dry skin – and it costs less than £10

The popular body care brand E45 has recently launched a face moisturizer, bringing their trusted formula to facial skincare. The brand, known for its ability to soothe dry skin, nappy rash, sore skin, and chaffing, has been a staple in households for over 70 years. While many may not use it every day, it is a penny-pinching solution for almost any skin stress. The writer of this article, who typically uses more luxurious body oils or lotions, decided to give the E45 face moisturizer a try when their skin started to flake during the tricky trans-seasonal period. They found that the product exceeded their expectations, providing ample hydration and soothing their dry skin. While the packaging may not be as appealing as other skincare products, the affordable price point and the brand’s trusted formula make it a worthy addition to any bathroom cupboard.

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