This face cream saved my dry skin – and it costs less than £10

In my house, E45 is referred to as “bum cream”, for what else tackles nappy rash, sore skin and chaffing with as much care and caution as this bestselling brand? While we may all know it as a basic body care essential, the fail-safe formula is now available for your face.

After 70 years of soothing dry skin, treating eczema, psoriasis and ichthyosis, E45 is a staple in a whole host of homes. Even if you don’t use it every day – being a bit of a boujee beauty buff, I often opt for a body oil or more luxurious-looking lotion – best believe when times get tough and skin gets rough, it’s a penny-pinching solution to soothe almost any skin stress.

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