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PAULA’S CHOICE LAUNCHES NEW BEAUTYPEDIA SKIN CARE INGREDIENT CHECKER, SETTING A NEW INDUSTRY STANDARD IN INGREDIENT TRANSPARENCY IN SKINCARE

The Beautypedia Skin Care Ingredient Checker delivers the most comprehensive and accurate formula analysis available, relying on scientific facts instead of fearmongering. It is the only skin care tool that rates ingredients on a scale of Best to Worst based on cited research from a broad range of fields including anatomy, physiology, dermatology, cosmetic chemistry, genetics, environmental science, and safety. This research-driven tool is powered by the brand’s renowned Ingredient Dictionary, beloved by savvy consumers, dermatologists, journalists, and cosmetic chemists for decades since its launch in 2002.

“For 28 years, we have been empowering our customers with more than just proven products—we’ve given them the exact research and truth they need to take the best care of their skin.” Erika Kussmann, CEO of Paula’s Choice.

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