30 Impressive Beauty Products From Target That’ll Actually Deliver Results

30 Impressive Beauty Products From Target That’ll Actually Deliver Results

Beauty care All of these beauty products would absolutely earn an A+ from me.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.


A tube of Benefit Bad Girl Bang mascara that is absolutely my favorite mascara of all time — it’s water-resistant, smudge-proof, and actually adds tons of length and volume to your lashes with a wand specially designed to prevent clumping.

Personally, I like to layer my mascaras, and I always start and end with this one.

Promising review: “Absolutely love this. Make my lashes long and full.” —Kristen74 

Price: $14+ (available in two sizes)


A black obsidian gua shua tool which is a simple, portable and long-lasting tool said to to increase circulation — plus, it pairs perfectly to help your serums and oils sink deeper into your skin, and makes you feel like you’re receiving a luxurious facial every single time you use it.


Promising review: “I love this product! I use it with facial oil or oil-based moisturizers and man, is it relaxing. You can definitely see the blood flow when you are performing the movement correctly and you can see any swelling go down. I use when I wake up or before I go to bed. I even use it when I have a headache and want to relax and do some self-care. It’s perfect. Lovely product.” —Yoshie

Price: $19.99


A clear E.l.f. lip exfoliator for when you want some simple, vitamin E-infused smoothing shea butter to help slough off chapped, dry skin, and keep your smoochers perfectly plumped and conditioned.


Promising review: “This stuff is amazing! I was really looking for a lip exfoliate that truly worked and wasn’t just a “ChapStick with sugar.” This E.l.f. product is legit and you can’t beat $4. I was nervous about it breaking on me from reading the reviews. But it hasn’t. It’s just been all-over amazing. Highly recommend.” —Targetlover

Price: $4


A Makeup Revolution ultra contour palette that features everything you need to sculpt or add sparkle, shimmer and shine to your beautiful face. The highly pigmented colors are made to last throughout the day *and* they’re vegan and cruelty-free.

Promising review: “Needed a general palette that would work for everyday wear and for a wedding. I read all the reviews, searched everywhere and landed on this. I LOVE it.” —Emma

Price: $12.29


A Thayers witch hazel toner to help you out if you’re in the market for an organic, alcohol-free facial cleanser to balance out your face’s pH levels and provide an excellent base for daily moisturizing. Honestly, toners *really do* help your skin soak in hydration.


Promising review: “I feel it definitely cleans my face without over drying it. Love it!” —BunnerA

Price: $9.99


A pack of Pixi cooling eye patches infused with vitamin C that are ideal for those days when you haven’t gotten enough sleep but still want to minimize the dreaded dark under-eyes (and hydrate your skin). Go ahead, you know your under-eyes are thirsty for it.


Promising review: “This really works on my life-long dark circles. I am now in my 70s and have tried everything in creams, masks, serums and lotions and this works best for me. I use it daily.” —Vicky

Price: $24 for a 60-count container


A vibrating face massager tool if, like me, you suffer from a tense jaw, grind your teeth, and generally tend to hold most of your stress in your oh-so-very sensitive facial muscles. This tool also de-puffs, is said to improve muscle tone, and can help reduce dark circles, leaving you looking and feeling like a million bucks.


Promising review: “As a girl who is a cry baby, I always get swollen eyes and sometimes ice doesn’t help getting rid of the puffiness. I tried this as a last minute resort and when I tell you my eyes looked so much better. You can’t go wrong with this tool as it has more than one uses to it.” —Yoshie

Price: $12.99


A vegan Pacifica hydrating shampoo that’s ideal for dry and damaged hair in desperate need of a little TLC. Not only does this smell like vanilla (yum), it leaves your locks with a soft, silky shine.


Promising review: “Love this shampoo! I have very long hair and it tends to get frizzy. I am always in search of the perfect shampoo, but always fall back to Redken Extreme. With this shampoo and conditioner, I will definitely be able to keep both in my routine. So happy and it smells amazing too. Highly recommended the serum too!” —Jfarnham

Price: $9.99


A tube of Black Girl Sunscreen broad spectrum SPF 30 because your face deserves only the finest protection. Not only does this naturally-formulated sunscreen protect you from harmful UV rays, dry completely clear (no chalky residue!), and moisturize your skin as you wear it — it is also paraben, fragrance, oxybenzone, silicone and aluminum-free.


Promising review: “The perfect sunscreen for melenated women! It is moisturizing and doesn’t leave a white residue. It’s the only sunscreen I’ll use on vacation!” —Missminimama 

Price: $15.99


A seven-piece deep cleansing kit that is suitable for all skin types, and will help you really get the dirt and grime out of your skin way more than just washing with your hands and soap alone ever could. Remove pesky blackheads, exfoliate and clear the skin in that hard-to-reach area around your nose with this handy toolkit which includes two scrubbers, one cleansing pad, four double-sided extractors and an adorable lil’ carrying case.


Promising review: “After seeing so many good reviews of this kit, I decided to give it a try and purchase it. Upon receiving this kit, the tools seems to be great quality and it was very easy to use. It comes with instructions on what each was used for. Now I don’t have to go for facials as often to extract blackheads. I can simply do it at home.” —Target reviewer

Price: $9.99


A bottle of essie quick-dry nail polish for those who are always on-the-go simply and simply haven’t the time (or the patience) to worry about accidentally screwing up a manicure and needing to start all over again. These polishes go on strong and add a powerful yet subtle pop of color.


Promising review: “This color was unexpectedly soft and subtle. It’s not translucent, but you have the ability to make it as subtle or solid as you’d like. If you want a color that’s subtle, but also very pretty, this one is worth a try. There’s no cons for me.” —anakinslosthand 

Price: $8.99 (available in 10 color families)


A Megababe deodorant which absolutely *won’t* leave annoying residue on your clothing, glides on smooth and boasts a sweet citrus scent to boot. Did I mention this is a 2020 Glamour Beauty Award Winner?


Promising review: “Finally, a natural deodorant the works! I’ve tried many, many natural deodorants and none of them worked past three hours to keep me smelling fresh. This deodorant is pricey, but 100% worth it. It lasts over eight hours, doesn’t leave a residue on clothes, and smells great.” —Girl18

Price: $13.99


A pack of press-on nails for when you aren’t in the mood for a full manicure but still want the realest fake nails you’ve ever seen. We love an ~instant mani~. 💅


Promising review: “These are super easy and look adorable. They have stayed on for a solid six days.” —Mcarter 

Price: $12.29


An unscented face mask that’s great for stressed-out skin. Pop this on after washing your face, lie back in a soothing bubble bath and take a chill break while restoring your skin to its natural luster. You’ll feel calm and as cool as a cucumber in no time.


Promising review: “Great sheet mask. Relaxing light scent and felt great on my skin. I use this after I dermaplane and see amazing results. Would recommend.” —Meg

Price: $2.99


A pair of exfoliating pedi sock masks to make your tired, aching feet feel soft and brand new. Leave these on your toes for up to an hour, and relish in the smooth-skinned afterglow.


Promising review: “I honestly thought this was just one of those foot softening masks. I didn’t know it was a peeling mask! Today marks day six after use and it’s started peeling like crazy. The skin underneath is sooooo soft. There’s still much more peeling coming. I thought my feet were soft before! Huge fan of this foot mask. I need to buy some as gifts.” —LT81 

Price: $4.89


A tinted lip oil so you’ll get a burst of delectable African mango butter every time you apply, along with a pop of shine for that all-day awesome look and feel.


Promising review: “I’ve been looking for a lip tint/color that would suit my skin tone and this was perfect! It’s a little too runny but if carefully used I think it’s a great product.” —eva

Price: $14


A Makeup Revolution eyeshadow palette that features eight highly pigmented glitter, foils, mattes and shimmer shadows, oh my. It’s compact enough to travel with, and personally, I love using different shades as blush and contour, so palettes like these are *super* versatile.


Promising review: “I love it so much, they have the prettiest colors! I wanna buy the other three as well. I have the serenity palette and it’s my new favorite eyeshadow.” —Hannah

Price: $8.99+ (available in six color combinations)


An E.l.f. all-night setting mist with a refreshing cucumber scent, so all of the hard work you put into your daily makeup routine isn’t ruined by sweat or bad weather. With this spray, constant touch-ups are a thing of the past.


Promising review: “I love this product and it is now my staple setting spray for daily use. As someone with sensitive skin and not much luck with other setting sprays (more expensive brands than this!), I am a bit obsessed. Great for sensitive skin, keeps my makeup on all day without the need to reapply. It’s also lightweight and doesn’t leave any unnecessary shine. The size also travels wonderfully (airport friendly!) and lasts. Definitely worth it and saves money compared to what I’ve spent on other setting sprays!” —kmh2416

Price: $10


A repairing eye stick because it’s formulated with caffeine and Niacinamide, two ingredients that pack one heck of a powerful punch against puffy under-eye bags and circles, so don’t underestimate based on its small size.


Promising review: “Great item! Works great; highly recommend.” —Derrik

Price: $32.49


A Hero Cosmetics rescue balm which is sure to become your new go-to when a zit begins to heal (or when you, sigh, pop it — yes, we all do it). This post-blemish solution instantly smooths scaly, uneven texture, reduces redness and soothes freshly popped pimples, restoring your skin to its soft, silky glory. Pop this in your purse or keep it in the car if you’re prone to picking.


Promising review: “Helps heal, hydrate, and soothe blemishes super fast. I use the patches, miracle balm, and lightning wand all together and my skin has transformed in as little as months. Thankful!!!!” —Noelle

Price: $29.99


A tube of Honest Beauty clear eyebrow gel for a quick, simple way to spruce up your beautiful brows. Groom and shape for fuller-looking brows that are *also* healthier, as this stuff is packed with brow-benefitting nutrients like castor oil.



An amazing ionic straightening hair brush that simplifies the otherwise tiresome process of brushing out and then flat-ironing your mane. This heats up and is ready to use within 30 seconds, brushes and straightens at the same times, and includes a carrying bag, heat resistant glove, and two hair clips. Talk about a killer combo. / Via

Promising review: “This brush is the truth! It gets close to the scalp so you have to make sure your hair is absolutely dry. This morning, I was able to straighten my hair pretty well with the help of my flat iron in under 30 minutes. It heats up fast and stays hot.” —IRSmall

Price: $69.99


A Winky Lux glitter puff for pure pigment glitter with zero plastic, so your glam look will also be good for the planet. Using this cruelty-free, twinkly, ocean-friendly formula adds a delightfully soft, whimsical shimmer to your face, body and hair. Shine bright like a diamond.


Promising review: “I used this for my wedding all over my chest and it made me feel like a fairy princess. I was in love!” —ElaineaSusanne

Price: $18


A great-smelling tropical dry shampoo with keratin that won’t leave a pesky white residue in your scalp, just the sweet scent of the tropics. It works quickly to absorb grease, oil and dirt, reviving your lifeless hair to a full volume state of beauty.

Promising review: “Best dry shampoo! Keeps my hair looking good and zaps scalp oil. Love the scent, reminds me of the beach in Hawaii.” —SkiMama 

Price: $8.69


A Milani baked blush to give your cheeks the perfect pop of color, whether you want a bold look or a warm, rosy glow — all with a little bit of shine.

Promising review: “These blushes are so pretty. They are easy to build up and they look so soft and pretty. I absolutely love them.” —irina

Price: $9.79 (available in five shades)


A summertime-scented shaving foam so your legs, underarms and anywhere else you apply your razor to stays moisturized and well-protected. Forget nicks, bumps and burns with this delightful light, foamy formula.


Promising review: “I love this shaving cream; the price is right and it works just as good as the more expensive brands.” —MamaLoves2Save

Price: $1.29


A Naturium vitamin C complex serum because it works as a shield for your skin against daily environmental stressors and helps to boost and brighten your overall complexion. Simply shake, apply and wear with some SPF for supple, stunning skin.


Promising review: “I have been using this now for two and a half months and my skin looks more hydrated, plump, and it reduced lines in my face as well.  This product is great at its price point. I do use this only once a day right before my moisturizer and after my toner.” —Mama29

Price: $20


An award-winning Stila waterproof eyeliner which really *does* go on great and lasts throughout the day (it’s my number one for a reason). Plus, its fine precision tip makes drawing lines smooth and easy — so creating bold cat-eyes is an absolute breeze.


An E.l.f. putty primer to create the ideal base for your foundation, blush and contour. Not only does it smooth over any imperfections, giving your skin a poreless look, it’s also infused with squalane to grip your skin great for all-day wear. You’ll never want to go without it.


Promising review: “My go-to primer! I feel like it minimizes my fine lines and wrinkles. Easy to apply, smooth application and I recommend it often.” —Mac_21

Price: $10 (available in four colors)


And a Juvia’s Place lip liner which makes the entire lipstick-applying process a cinch, even if you’re new to the game. Creamy as a dream, these glide on so smooth you almost won’t *believe* they’re not butter.


Promising review: “This is a gorgeous product. It glides on so smoothly and lips doesn’t feel dried out.” —Tlowr

Price: $10 (available in three colors)

The reviews for this post have been edited for length and clarity.

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